Hey guys, this is Robin Wakeham from the Back Pain Secrets podcast. And today, I want to
First off, guys, I’m in the car and it’s actually six o’clock in the morning, and I’m on vacation. I’m here guys because I decided on December 1st, 2019 I committed to
25 years ago, I injured my back playing ice hockey big time. It was a serious injury. I had a lot of pain. For three years, I was on painkillers. I couldn’t sleep and my life just stopped. At one point, I wanted to die. That’s how bad it became. And I was so frustrated. So I started to read books, and I read about 50 books, but I just got more and more confused because the stuff that they were saying in the books contradicted themselves. I also visited anyone that should be able to help me—chiropractors, physiotherapists, anyone—that was horrible. Everyone was very nice to be with me, but no one could really give me a solution to my problems. So I went to university. I spent six years doing the physiotherapy thing. Doing that and also following, modeling people really helped me to reduce my pain.
I’m not completely pain-free today, guys. I have back pain once in a while. The doctors have been wanting to operate my back for the last 20 years, but I’m committed to do what I need to do, to have a happy and healthy life. Next thing I did when I healed my own back pain, I decided I want to help other people so I started this back pain clinic. It’s been running now for eight years. We’re 20 physiotherapists up there and we’re helping quite a few people, and it’s a good feeling! But then again, my goal is to help 1 million people and I’m not going to reach that goal doing that. So I decided to write a book, and the first book that came out, it was in Swedish and I think I’ve sold like 10,000 or 11,000 copies of that book.
Not doing it for the money, guys. You don’t become wealthy writing books if you don’t sell like millions of them. But the message came out, there was a lot of good feedback, and I was happy. That also took me closer to my goal. But it’s in Swedish, right? It’s a small country and we’re just like maybe 10 million people or something like that. So in order to reach my goal to help 1 million people, I translated it into English. The book just came out and I’m very proud of it, ‘Back Pain Secrets (https://backpainsecrets.com). I’m really happy that I’m selling a few copies of it, and I’m getting my message out. But then, January 1st this year, I just decided to get really serious about this, guys.
In order for me to reach my goal and not just sit around, I needed to learn this marketing stuff. And for me personally, I’ve looked down on marketing people my whole life. I thought (I would say) that they’re just like full of shit and trying to sell me stuff that I don’t need, wanting to take my money (It’s horrible, you know, to have that!). But if I was totally honest, that’s how I felt about marketing people. But again, my goal is to come out and really get my message out there. So I understand now, that I need to learn this marketing game in order to reach my goal. And I’m struggling now, guys. I have to say, this is hard stuff. I’m doing my ordinary work, my physio work, and I had a family—a beautiful wife, two kids—I won’t be there for them, and I want to learn this marketing stuff.
So every morning I’m up at four doing these Facebook lives, these Youtube clips, I’m on Instagram. I’m trying to get my message out there and learn this game. It’s hard, and I’m struggling right now. But, what I always come back on and why I know I’m going to succeed, is because this stuff, how I’ve done it in the past, doing all the other stuff, they’re reducing my own back pain, building the clinic, written the book… It’s the same process you go through every time, whenever you want to do something that is important in your life, and it is hard. You do struggle, and it’s a pain in the ass a lot of time. It’s like pushing this big rock up the hill. Also, it’s important to understand that the first six months to a year is really hard.
It’s like you’re trying to get this plane to lift, and you’re using a lot of fuel and you’re doing all the lifting, right? Because I’m a one-man show on this. I don’t really have too much help or anything. I have a few people that help me with the technical stuff, but besides that, I’m on my own. So I need to lift this plane, and I’m feeling it right now. But then again, the commitment, right? I’m committed to
And say: I’m committed. I’m going to do what I need to do. I’m going to find the people out there that can actually help me. That’s the only way, really, to reduce your back pain. It’s not just visiting someone and handing over your problem and think that they’re going to take care of it. That’s not the way it works, okay? Every time patients come to me, I make that very clear from the start. I’m a coach. I can guide you. I can show you the way but you have to do the work. You have to make the commitment, and it’s really, really important. So, guys, that was a bit tough love for you this morning. I know it’s hard, but again, my goal is to reduce your pain (and sometimes the truth really hurts, okay?). So take care, guys. I hope you found that valuable. I’ll talk to you tomorrow. And guys, remember you’re just one step away from healing your back pain. Bye Bye.